Send your first push broadcast

Broadcasts are part of the Growth and Multi-site plans (no broadcasts on Solo).

1. Messages → Send, then the "New broadcast" button.
2. In "Who is it for?", choose one or several audiences. "All 10 groups" shows them all: all active customers, VIPs (10 visits or more), regulars (3 to 9 visits), first-timers (1 to 2 visits), at risk (no visit in 30 days), lost (60 days), birthday this month, almost at reward, those who already claimed a reward, or those who removed their card from the Wallet (by e-mail only).
3. In "Your message", choose the channel: "Wallet push" (a lock-screen notification, for customers who have the card in their Wallet) or "Email" (for customers who signed up with an address and agreed to hear from you).
4. Start from a template, with the buttons above the text or "All templates", which opens the 15 ready-to-send messages (promotions, win-back, events, seasonal, loyalty, feedback): the "Use" button copies one into your message. Or write your own.
5. Give it a "Name of this broadcast" (for example "Saturday brunch, June 8"). Only you see it; by default it is the title.
6. Write a short "Title" and "Message" (the message is 150 characters at most for a push, 240 for an e-mail; a counter shows what is left). The "+ First name" and "+ Shop name" buttons add the customer's first name or your shop name. Options: "Also write it in" the other language, so customers who signed up in that language get their own version, and "Attach a gift" to give each recipient a gift.
7. Under "When?", keep "Now" or pick "Schedule" and a date. Check the lock-screen preview, then press "Send to" followed by the number of customers (a confirmation warns you it cannot be undone), or "Schedule send". "Save draft" keeps the text for later.

Your plan includes a number of broadcasts per calendar month (10 on Growth, 30 on Multi-site). A meter on the page shows how many you have used and when it resets. It counts broadcasts, not recipients. Once it is used up, your text is kept as a draft.

Best practices

• Send when people are deciding where to go: late morning for lunch, early afternoon for the evening or the weekend.
• Include a deadline ("today only", "this weekend").
• About one a week is plenty. Too many notifications push customers to turn them off.
• Personalise when you can ("Hi Sarah, your free coffee is waiting").

After sending, open the broadcast to see how many customers came back. Apple and Google do not say who opened a notification, so Fidz counts the real visits in the days that follow.