What is a digital loyalty card?
It is a loyalty card that no longer exists on paper. Each customer keeps theirs in the Wallet of their phone, next to their boarding passes and tickets. At every visit you add a stamp or points by scanning the card, and the customer’s screen lights up to tell them.
You will meet several names for the same idea: digital, electronic or paperless loyalty card. In every case the paper disappears. What really differs is where the card lives: inside an app the customer has to install, or directly in the phone’s Wallet.
Why paper cards do not last
There is probably a drawer of forgotten cards behind your till. Your customer has four stamped cards at the bottom of a bag and never the right one on them. The same four frictions show up in every kind of shop:
- It is forgotten. The customer comes in, the card stayed at home, the stamp is lost. Next time they stop bothering.
- It is lost or worn out. A card carried in a pocket does not survive the months, and neither does the wish to start again from zero.
- It tells you nothing. You do not know who comes back, who is drifting away, or what brings them back.
- It cannot be nudged. You cannot tell a regular they are one stamp from their reward, nor call back someone you have not seen for weeks.
The paper card has its charm: the little stamp, the pride of filling it. A digital card keeps that pleasure and removes what spoils it.
How a digital loyalty card works
For the customer it takes seconds. For you, a few minutes of setup.
- You create the card. Logo, colours, stamps, reward: start from a model, then make it yours.
- The customer scans the QR code. It sits near the till and opens with the phone camera. The customer gives a first name and a phone number once.
- The card lands in their Wallet. Apple Wallet on iPhone, Google Wallet on Android, in two taps.
- One visit, one stamp. You scan the customer’s card with a phone, the stamp drops, and a notification appears on their lock screen.
- At the reward, the card says so. The customer shows it, you validate it, and a new cycle starts.
Nothing to plug into the till and no hardware to buy: Fidz works alongside any checkout, with an ordinary phone to scan.
Stamps or points?
A stamp card is the simplest: one visit, one stamp, and a reward after eight or ten. It suits a steady basket such as a coffee, a croissant or a haircut. A points card rewards the amount spent instead: it fits shops where the basket varies, such as a restaurant, a wine shop or a cheese shop, with milestones and a bonus for large baskets. Both are available on every Fidz plan.
Paper, loyalty app or Wallet card
| Paper card | Loyalty app | Wallet card | |
|---|---|---|---|
| What the customer does | Keeps a card | Installs an app and creates an account | Scans a QR code |
| Risk of forgetting | High | Low once installed | Low: the phone is always there |
| Message to a customer | Impossible | Yes, if the app is installed and notifications accepted | Yes, on the lock screen |
| You see who comes back | No | Yes | Yes |
| Main brake | Forgotten and lost cards | One more app to install | Customers without a recent smartphone |
What Fidz gives you
Fidz is a digital loyalty card service built for local shops. In practice:
- Stamp or points cards in Apple Wallet and Google Wallet, in your colours, with 15 trade-specific models to start from.
- Unlimited customers, with no fee per customer or per message.
- Notifications for stamps and rewards on the lock screen.
- Automated win-back messages for customers who drift away, birthday messages and a Google review request when the reward is earned (Growth plan).
- Team and anti-fraud tools: a cap on stamps per scan, a delay between two scans, optional approval by the owner, and a history of who did what.
- A dashboard showing who comes back, who drifts away and what your messages bring. Your data stays yours and can be exported as CSV.
Every kind of shop has its own page with an example card and reward ideas: bakery, café, barber, beauty salon, florist and all the others.
What does a digital loyalty card cost?
At Fidz the subscription is monthly and fixed, per shop:
| Plan | Price per month | For whom |
|---|---|---|
| Solo | €19 | One shop: Apple and Google Wallet cards, unlimited customers, stamps or points, up to 3 team members |
| Growth | €39 | Everything in Solo, plus broadcasts, automated win-back, referrals, customer segments and unlimited team |
| Multi-site | €59 | Everything in Growth, plus several locations, per-location reports and priority support |
The trial is free for 14 days: a bank card is asked for at the start and nothing is charged if you cancel before day 14. No set-up fee, no fee per customer or per message, no commitment. Paying yearly takes 20% off. Prices are shown in your local currency on the pricing page where available.
Set up in ten minutes
Getting started takes four steps, and e-mail help is included if you get stuck.
- Pick a model close to your shop, then put it in your colours.
- Set the reward: for example ten visits and one free, or points per euro spent.
- Print the QR poster (A4 file provided) and put it near the till.
- Show the team: scanning a card takes a few seconds, with any phone.
The first customer can sign up the same day.
Limits worth knowing
A Wallet card relies on the phone. A customer without a recent smartphone cannot use it: if part of your clientele is in that case, keep a paper option for them and let the others move to the Wallet. There is no free plan: the trial lasts 14 days, then the subscription starts. Finally, messages sent to all your customers (broadcasts) belong to the Growth and Multi-site plans; the Solo plan sends the stamp and reward notifications.
Which shops is it for?
A digital loyalty card suits any shop where people come back regularly: bakeries and pastry shops, cafés, restaurants, pizzerias and street food, barbers and beauty salons, florists, wine and cheese shops, bookshops, dog groomers, yoga studios. If your customers come back, the card makes sense. Pick your trade on the shops page to see a matching example.
Frequently asked questions
It is a stamp or points loyalty card that lives in the customer’s phone Wallet (Apple Wallet or Google Wallet) instead of on paper. The shop adds stamps by scanning the card, and the customer gets a lock-screen notification.
No. They scan a QR code with the phone camera, give a first name and a number once, and the card is added to Apple Wallet (iPhone) or Google Wallet (Android). No app and no account to create.
From €19 to €59 per month depending on the plan: Solo €19, Growth €39, Multi-site €59. The trial is free for 14 days, with no set-up fee, no fee per customer or per message, and no commitment.
No. Fidz works alongside any checkout: your team scans the customer’s card with a phone. Nothing to plug in and nothing to buy.
The card relies on the phone, so those customers cannot use it. If part of your clientele is concerned, keep a paper option for them and let the others move to the Wallet.
About ten minutes to create the card, print the QR poster and show the team how to scan. Help with setup by e-mail is included.
Yes. Every plan sends stamp and reward notifications. Broadcasts to all customers, automated win-back and birthday messages belong to the Growth plan and above.
You do. You can browse it in your dashboard and export it as CSV at any time.
Yes. The subscription is monthly with no commitment, and you can cancel from your dashboard. During the 14-day trial nothing is charged if you cancel before the end.