Digital loyalty card for your cheese shop
An example rule : 80 points = 1 free piece
A nudge before the festive season, when platters get ordered.
Fictional shops, shown as examples.
Ready in three steps
- You pick this model and put it in your colours.
- Your customers scan the QR code: the card lands in their Wallet.
- One visit, one stamp. At the reward, the screen lights up.
Théo collects points at Fromagerie Alpage: only 15 points to go before the free piece.
Photo stamps for your cheese shop, or your own picture.
A digital loyalty card for a cheese shop is a points card that lives in the customer’s Apple Wallet or Google Wallet. Each purchase adds points at the scan, and at 80 points a piece of cheese is free.
A cheese counter sells by the wedge, not by the unit: a slice of something ripe, a quarter of a round, a platter for Sunday. A stamp per visit makes little sense when baskets vary this much. Points follow what the customer actually spends. The shop sets it up in about 10 minutes.
Why a paper card falls short in this trade
A stamp ignores the size of the basket
A slice of goat’s cheese and a full platter for a dinner party earn the same stamp. The regular who spends the most feels it is unfair, and you have no way to thank them in proportion.
Wrapping hands, greasy cards
Cutting, weighing and wrapping leaves hands that touch the paper card and the pen. The card gets greasy, the stamp smudges, and the queue waits while paper is passed back and forth.
The card is lost before the festive orders
Most of the year people buy a wedge. Before the holidays they order platters and raclette. A paper card buried since the last visit will not be there when the biggest order of the year is placed.
You remember tastes, the card does not
You know who likes a mature wedge and who asks for something mild. A paper card remembers nothing, not even the name. A phone number and a first name at least give you a way to find that regular again.
At the counter, in practice
At the cheese counter, the A4 poster stands by the scales, where people wait while you wrap their order. They scan the code while the knife is cutting, type a first name and a number once, and add the card to the Wallet. On the next visit, as you wrap the cheese, you scan the card from their screen and add the points for the purchase. Their lock screen lights up, and the card shows how many points remain before the next reward. It runs next to your till without a cable.
Reward and win-back ideas
Points that follow the basket
Points reward what the customer actually buys, so a wedge and a platter are counted differently. At 80 points, a piece of cheese is free, and the card shows how many points are left.
A bonus for the large basket
Points cards can add a bonus for large baskets. Before a holiday, a platter order earns a little extra, and the customer who spends most is thanked in proportion.
A word before the festive season
A broadcast a little before the holidays reminds your regulars to order their platters. Growth includes 10 campaigns a month, so you can plan a few around the busiest weeks. Growth plan, €39 a month.
Win back the customer who drifted
A regular who used to come every week and has not been in since the autumn can receive an automatic message inviting them back. This win-back automation is part of the Growth plan.
A free piece, valid until Saturday
A gift with a deadline gives customers a reason to come in before it runs out. A free piece, valid until the weekend, fills a slow Wednesday. Gifts with a date are part of Growth.
Questions shop owners ask
Some will say no, and that is fine. The sign-up is a first name and a number, once, and the card then sits in the Wallet. If a regular has no compatible phone, the card cannot reach them. Start by offering it to those who ask.
You set the rule of the card and your team applies it at the scan. Points suit variable baskets, and you can set milestones and a bonus for large baskets. Fidz does not read your till, so you decide what a point is worth.
The scan takes a few seconds, with one hand. Do it when you hand over the parcel, not while cutting. The scanner is a web page that can be installed on any phone, and you can keep that phone by the scales.
On Growth, at €39 a month, segments let you pick a group of customers, and gifts can carry a deadline. On Solo, everyone follows the same points rule. Decide which suits your counter before the trial ends.
Other shops
Your regulars deserve better than a lost card.
14 days to try it, no commitment. We help you build the card, by email.