Digital loyalty card for your bakery
An example rule : 10 visits = 1 free croissant
One stamp per visit: the team scans, that’s all.
Fictional shops, shown as examples.
Ready in three steps
- You pick this model and put it in your colours.
- Your customers scan the QR code: the card lands in their Wallet.
- One visit, one stamp. At the reward, the screen lights up.
Ava stops by Maison Levain every morning: on the 10th stamp, the croissant is free.
Photo stamps for your bakery, or your own picture.
Seven in the morning, the first baguettes are still warm, and half your customers are people you have served for years without knowing their name. A digital loyalty card for a bakery gives each of them a stamp for every visit, kept in the phone they already hold in the queue.
The customer scans a QR code on your counter once, types a first name and a phone number, and the card goes into Apple Wallet or Google Wallet. Your team scans it at each visit. The tenth stamp earns a croissant, or whatever you decide to give.
Why a paper card falls short in this trade
A baguette does not fill a stamp card
Many customers buy a loaf or a croissant and leave. Nobody carries a paper card for a purchase that small, so the loyalty you are paying for with a free pastry never gets recorded in the first place.
The card is in the other bag
She remembers the card at the till, then remembers it was in the bag she left at home. The stamp is lost, the visit does not count, and next time she does not bother bringing it.
Flour, butter and wet hands
Paper cards get greasy in the bag, the ink smudges, and your team handles dough all morning. Hunting for a stamp pad between two orders breaks the rhythm of a counter that has to keep moving.
The daily customer is invisible
You can tell who buys a seeded loaf every Saturday, but you cannot say who has stopped coming. A paper card shows nothing until the person is already gone to another bakery.
At the counter, in practice
The QR poster is taped to the glass of the display case, at the height of the customer’s eyes while they wait for the bag. A newcomer scans it with the camera, adds a first name and a phone number, then picks up the card in her Wallet. For regulars, the person at the till scans the card while placing the bread in the bag. One stamp per visit, and the phone buzzes on the counter. If someone forgets the card, they can find it again with their phone number.
Reward and win-back ideas
Ten visits, one free croissant
One stamp per visit, whatever the basket. It rewards the habit rather than the spend, which suits a bakery where baskets are small and visits are frequent. It runs on the Solo plan at €19 per month.
A treat on the customer’s birthday
The card sends a message on the birthday, with a small gift waiting at the counter, such as a pastry. It costs you one item and gives the customer a reason to smile. It is part of the Growth plan at €39 per month.
A gift to collect before Sunday
Growth lets you offer a gift with an end date, for example a free baguette to collect before the weekend. The deadline pushes people through the door on days when the shop is quieter.
A nudge for the one who stopped
When a regular has not been in for a while, the card sends a short message. People who changed route after roadworks or a holiday often just need a reason to come back. Growth plan only.
A message when the tarts come out
On a quiet day, send a push notification that the fruit tarts are out of the oven. You have 10 broadcasts a month on Growth, so keep them for what really sells fresh.
Questions shop owners ask
Yes, for those customers specifically. The card lives in Apple Wallet or Google Wallet, so someone without a recent smartphone cannot have one. Keep a paper card for them if you want. Younger and regular buyers can use the digital one at the same time.
Scanning takes about as long as handing back change. Fidz works beside any till, with nothing to plug in. If it gets too busy, your team can skip scanning for a customer in a hurry, and the card simply misses that stamp.
The scanner is a web page opened on a phone, so training is showing it once. You create roles, such as cashier and manager, and the history shows who stamped what. A seasonal employee cannot change the rules of the card.
It can be, so you choose the rule yourself. You can ask for twelve visits rather than ten, or give the reward only on a pastry. A cap per scan and a delay between scans keep one customer from collecting several at once.
Other shops
Your regulars deserve better than a lost card.
14 days to try it, no commitment. We help you build the card, by email.